Just as we remembered it - Salón Look 21

Finally, the long-awaited day arrived! The weekend of 22th October remains etched in our memories. Salón Look, the hairdressing and barbering event that saw us arrive in Europe; the first step of a journey that continues to this day, was the stage that saw us return to the trade fairs.

Let's start with some context, because we had been waiting for this day to come for a long time. We are not going to talk about what we have lived through and suffered because of the pandemic, because we have already mentioned it in other posts, and in this one we do not want to relive bad events, but to celebrate the good ones. After 1 year in which hairdressing and styling had not seen the possibility of returning to the stage, Salón Look was the first image of the new reality that we most wanted to see.

This edition, the 23rd, had one objective, that of restoring enthusiasm in the sector after the pandemic. And it is clear that it was achieved. Almost 30,000 professionals filled IFEMA's Hall 12, demonstrating that the commitment to aesthetics is stronger than ever. We have seen non-stop training, shows and activities during these days; a fact to take into account, the number of participants in the activities of Salón Look 21 has exceeded that of the 2019 edition, before the pandemic and the restrictions.

We have seen how people, both professionals, students and visitors, came from different parts of the world. Portugal, Colombia, Italy, Chile... These are just some of the countries that have enjoyed Salón Look.

Brosh at Salón Look 21

We, of course, could not miss it. From the first day to the last, we have been at the stand of El Mirall Distribuciones, who has allowed the arrival of Brosh in Spain, and we have shown all visitors the products that have been landing in Europe in this period. Beard balm, PABST pomade, Fiber pomade... Our new products were there with us. And of course, what is Brosh without a product demonstration?

Led by our ambassador in Spain, Chan Martinez, and Marcos Maia, the Focus stage was filled to show everyone that Brosh is still going strong when it comes to men's hairstyling and styling. Thanks to their expertise, we were able to see our styling range in action, and the style that characterises our brand: passion and a desire to excel.

The next step? Clearly, to continue to bring the latest innovations we have seen in Japan to Europe, and to wait impatiently for the next event, ready for the show to go on.